CX Insights

Some interesting reads on customer experience practices and inputs from Freshworks, the leader in customer engagement software.
AI in customer service

Customer-centric brands have already started incorporating AI in their customer service strategy.

5 step customer service guide

Today, many companies have forgotten that the essence of running a business starts with the customer.

Support commandments

Customer support is now a key component of a brand’s overall customer experience and is a key differentiator.

Best in class CCaaS

Cloud contact center on a pay per use model by Bright Pattern
Boost agent productivity

Fortune 1000 marketing services company boosts agent productivity using Bright Pattern CCaaS.

Luxury brands support

Leading customer care BPO for global luxury brands delivers high-touch customer service.

Happy customers for MVNO

Leading MVNO provides best in class customer care to keep their customers happy.

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